The Customer Management Database

The Customer Contact Database

Your customer contact database is the key to expanding your small business through the power of database marketing. This article discusses the important components of the small business database and gives suggestions on the type of information to code.

Customer Database Software

Finding the right customer database program can be challenging for the small business owner. This article gives three customer database recommendations along with features, versions, and pricing. One thing is for sure, if you plan on growing your business, you need to purchase a customer database program.

Latency - A Customer Retention Strategy

Have you ever used the concept of Latency to create a customer retention strategy? If not, you'll find it a powerful method to deliver the right message to the right customer at the right time. It's time to start mining all that transaction data in your customer database. This articles shows you how!

Database Mining & Customer Scoring

Part 1: Introduction to Strategic Database Marketing - This article talks about the importance of using database marketing to help uncover more profitable customers within your database. The key concepts discussed include Recency and Frequency.

Part 2: Analytic Customer Data Mining - Part two of this series takes you step by step through the process of running your own RF customer scoring analysis on your own database. This will identify your most profitable customers.

Part 3: Database Analytics - A Practical Approach - Part three of this series shows you a real life example of using the power of database analytics to maximize your return while minimizing expenses.