Expert Interviews

There are over 150 social media networks around - all with an incredible variety of themes and topics. How can your business leverage this social space and use it to actually increase revenue? Social media guru Dave Evans has the answers. Read what he has to say about the power of social media and your business.

These days, it's easy to collect tons of web data on your site visitors. But what do you do with all that data? Is your data collection allowing you to change your site for improved profitability? If not, it's time you listened to Jason Burby and his method for actionable web analytics.

Steven Woods' concepts are simple yet powerful. Don't try and figure out what your customers want, watch how they interact with your business and let them tell YOU what they want. In this interview, Steven discusses the power of deciphering customer intentions in an online world.

With all the powerful tactics the Net affords, who in their right mind would want to spend money on direct mail? As it turns out, direct mail is still a vital component of every small business marketing program. But how does one develop a strong direct mail program that guarantees a high response rate? Simple - you consult with the undisputed master of direct mail, Denny Hatch.

In the 1990's, Jim Novo revolutionized the Home Shopping Network by focusing resources on the customer instead of the products. With his simple yet powerful techniques, he has revolutionized the art of database marketing, allowing small business owners everywhere to score their customers and build a system to dramatically improve response rates while lowering costs.

The rules of marketing have changed - and the book Get Content, Get Customers provides the strategies for engaging and preselling your customers so that they don't just buy once, but come back to your company again and again. Author Joe Pulizzi talks about the importance of starting a content marketing strategy.

Peter Shankman, founder of HARO and author of the PR book Can We Do That?, brings together reporters and people with all types of specialized knowledge. Find out how you can take advantage of this free PR service no matter how small your company.