Free Marketing Plan Template

This page contains a free marketing plan template that you can download and use as a guide when writing your company plan. Every small business needs to have a comprehensive and fully integrated marketing plan. The difficulty is deciding just how to get started.

I’ve created this simple but effective free marketing plan template to help get you going. You will need to fill in the details for your particular business but the template will certainly help guide you step-by-step through the process.

Don't make the mistake if thinking you need to craft some sophisticated 100-page marketing plan. A short concise plan with a dozen or so critical action steps will do much more to grow your business than an overly complicated plan that can't be followed or measured properly.

Before we get to the plans, I want to clear up a confusion that a lot of people have. Your marketing plan is not your business plan. A marketing plan is a subset of your business plan. A marketing plan addresses how you will engage customers and prospects with your goods and services. Your business plan is more operational.

A business plan typically includes:

• Business overview
• Financial plan
• Marketing plan
• Operations plan
• Management & staffing
• Industry analysis

A marketing plan typically includes:

• Product and service overview & goals
• Customer, prospect & market definition
• Competitive analysis
• Strengths, weaknesses & opportunities
• Advertising and promotion
• eBusiness definition and goals

So, while your business needs both of these plans, the template below is for your company marketing plan only. If you require information on writing a business plan, which is beyond the scope of this website, I recommend you check out The One Page Business Plan.

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