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Free Marketing ToolsWhile there are a lot of free marketing tools available on the web, many of them are of limited value to the small business owner. This page lists the best free marketing tools available and gives helpful articles on how to use each one.
You'll find recommendations and how-to guides for web optimization programs, analytics tracking, keyword
research, link popularity reports and much more.
Free Marketing ToolsConcept Feedback is a place where people of all backgrounds and skill sets come together to critique and provide constructive feedback on website design, logos, advertising and more. It's a quick and easy way to find out how others view your design and content ideas. I'm happy to announce a new free online marketing course based on my best-selling book The Integral Marketing System™. This course covers six critical marketing areas that many small business owners completely ignore. Get an unfair business advantage by registering today! If you've never heard of Feedburner, you're in for a real treat. The service is 100% free and will allow you to track all your RSS subscriptions as well as build additional website traffic. Use Google Feedburner today and give your old boring RSS feeds a shot in the arm! The Website Grader Report is a great resource for understanding how your site is performing from a search engine optimization perspective. Is it perfect? No. Is it useful for understanding the "big picture" view of your site? Absolutely. And the best part - it's FREE! ClickTale is a great web-based program that allows you to actually watch what visitors do when they come to your website. And yes, it's a little voyeuristic at first - like peering over someone's shoulder without their knowledge. But believe me, you'll get used to it very quickly! I've been caught in the past thinking I knew what my customers wanted. At times, I've been embarrassingly wrong. The secret to learning about a web visitor's experience is simple - you simply ask them. With this free software script from 4Q, you can easily set up an effective permission-based exit survey on your site. LinkedIn is sometimes referred to as Facebook for professionals. As a small business owner, you really need to be on this network. This article explains some important tips for setting up and getting the most out of your LinkedIn profile. Yugma (pronounced "yoog-ma") is the free desktop sharing software that allows you to set up a virtual meeting with up to 20 attendees. This is a fantastic service that I highly recommend to anyone that has desktop sharing needs. And yes, it really is free! What if there was a tool available that neatly sat on top of your web browser and instantly gave you website ranking reports, the best keyword analysis tools, and tons of competitive intelligence info? Well that tool is available and it's completely free. This article will cover the major features of this handy toolbar and provide the download link. Copyscape and Google Alerts go hand-in-hand in catching people that copy material from your site. This article explains how to use these tools, as well as what steps to take once you have found a copyright offender. Out of all the free marketing tools available to the small business owner, the Google's Website Optimizer is probably the most important. Utilizing split and multivariate testing is the number one way to double your conversion rates. With Google's Website Optimizer, you can start testing your web pages today! Search It! is simply the best all-in-one search tool I've come across. And the best thing is that it is completely free to use. This article discusses the various search functions of this powerful tool and provides a free access link. Google Analytics is a free program that allows you to understand exactly what your visitors are doing on your site. With this information, you will be in a position to improve the quality and the conversion rate of your most important pages. And remember, higher conversion rates mean higher profits!
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