Free Online Marketing Course

I'm happy to announce a new free online marketing course based on my best-selling book The Integral Marketing System™.

Most small business owners I've met have the expertise required to be in business. However, in many cases, these very same owners lacked the expertise required to grow their business to the level they desired.

Well, here's the good news. You don't need an MBA in marketing to develop your own results-oriented marketing program. And, you don't need to hire expensive SEO and marketing consultants. You can do an extremely effective job by yourself. You simply need the step-by-step instructions for doing so.

Building a comprehensive strategic marketing program is not difficult, but it will require dedicated time and effort. Of course, nothing easy comes automatically. If you're willing to put in the time, this online marketing course will produce results that will allow you to grow your business and increase your customer retention.

Here's what you'll learn in this six-part online marketing course.

Lesson #1: The Core Marketing Profile

Creating and defining what I call your Core Marketing Profile will be an important part of attracting the types of prospects and customers that will drive business profits. The advantages of defining your core marketing profile are:

Helps you define your customer types.
Helps create compelling messages for each of these customer types.
Helps you PREsell in order to build trust and confidence

Lesson 1 of this online marketing course will allow you to create and deliver targeted messaging, including your value proposition, to the right group of customers. It will allow you understand the problems of specific customer types and to develop the best message for creating trust and an interest to buy.

By the end of this lesson, you will have:

Created your business Mission Statement
Defined your Primary and Secondary Target Markets
Defined your Buyer Personas
Defined your Unique Value Proposition
Defined your primary and secondary Core Marketing Messages
Created a Visual Logo to strengthen and enhance your primary marketing message

Lesson #2: The Marketing Communications Folder

By the end of Lesson 2, you will have a complete Marketing Communications Kit, a folder of information ready to send to both prospects and customers. This folder will help your company build trust and demonstrate exactly how your products and services can solve problems and provide value.

Can you guess the #1 purpose of a marketing communication folder? If you said "to sell," you'd be mistaken. The main purpose of your communication kit is to Presell. Preselling does the following:

Educates
Builds Trust
Provides relevant and valuable information that helps solve a problem
Warms up the prospect and puts them in a "Buying" frame of mind
Explains why someone would want to buy from you

You can't even begin to sell until you Presell and your marketing communications kit will be your #1 Preselling Tool.

Lesson #3: Building a Search-Friendly Website

Every small business owner simply MUST have a website. Even if your business is local, there are many opportunities to ensure your site comes up in local business searches and helps drive actual traffic to your physical store.

When building or modifying your website, you will want to ensure everything you do enables the four major search engines (Google, Yahoo!, Bing and Ask) to drive lots of free targeted traffic your way.

If you do not currently have a business website, Lesson 3 will provide all the information you need to know in order to give you an incredibly strong start.

If you already have a business website, this lesson will give specific strategies on making your site more friendly to the search engines.

Here is what you will learn.

Why every small business owner needs a website
How to start your own website, even if you have no technical skills
How to make your website search engine friendly

Lesson #4: Marketing to Your Customer Stages

If you're like most small businesses, you send the same marketing material to everyone regardless of whether they are a prospect, suspect or customer. Unfortunately, this is a very ineffective way of marketing your business.

The fact is that everyone comes to your business at a particular stage of need. Some people are just hearing about your company for the first time, others know about you but just want additional information, and some are ready and willing to buy on the spot. However, treating all these customer stages the same is a drastic mistake.

In this lesson, You'll learn to market to your customer types based on their stage of need. You will learn methods of moving people from Suspect to Prospect to Buyer in a much more efficient and effective manner. By the end of Lesson 4, you will have an understanding of the four customer stages and how to create compelling offers for each one.

Lesson #5: Starting a Content-Rich Newsletter

One of the best ways of building trust and credibility within your target market is to offer a free periodic newsletter on your website. In addition to building credibility, it allows you to capture your visitor's name and email for future marketing communications.

Lesson 5 will take you step-by-step through the entire process. By the end of this lesson, you will have an understanding of:

How to create a periodic newsletter for your web visitors
The best external services for newsletter delivery
Methods that ensure the success and growth of your newsletter

Lesson #6: Generating Targeted Traffic to Your Website

There are a lot of websites out there that generate very little traffic. There are two main reasons for this; poor content and poor optimization.

By the end of this final lesson, you will have an understanding of:

Web page optimization
Inbound links and why you must have them
Common small business website errors
Criteria for high organic search engines rankings

Online Marketing Course Registration

This free online marketing course is delivered in six installments spaced three days apart. In order to register, all you need to do is complete the registration form below. You'll receive a confirmation email along with Lesson #1 within a few minutes. You're email address is secure and will never be given to any third party.