small business marketing

Site Build It! Review


Site Build It! Currently, Site Build It!, or SBI for short, is the only website building and hosting solution that has my full endorsement.

When I first wanted to start my business website, I started researching various tools on the Internet. I quickly became overloaded with all the information I found. Some website building packages seemed too expensive for what they offered while others simply didn't have the features I needed.

I came across Site Build It! early in my research and guess what? I passed on it! Why? Because it just seemed too good to be true. SBI was promising just about everything under the sun and, well, I just didn't believe it.

After continuing my research and coming up empty handed, I decided to email Jim Novo, a well-known authority on database marketing. Jim is a business consultant and I knew he would have a solid recommendation for who I should choose to help me build my first website. Can you guess where he pointed me? That's right, Site Build It!.

Because I had trusted Jim's advice in the past and he had always come through for me, I went ahead and purchased my subscription to SBI. Without knowing a lick of HTML code, I had my homepage up and running in no time flat. My site has certainly grown and expanded since I put up that very first page and I have to admit - I couldn't have done it without SBI.

But don't take my word for it. Let me show you exactly what SBI can do.

The C-T-P-M Process

The cornerstone of the Site Build It! philosophy is the C-T-P-M process.

sbi

While the philosophy is quite simple, the result is very powerful. SBI teaches you to create in-demand content. This in-demand content naturally drives targeted traffic to your website which then allows you to presell to your visitors, warming them up and creating trust and confidence by delivering compelling and useful content. Once you have large amounts of presold traffic coming your way, you can easily monetize this traffic with multiple revenue models. SBI has an entire article base on how to diversify and build your revenue streams using your website.

Most people that build websites try to monetize as the first step. SBI teaches that monetization is the final step - not the first! This is the number one reason why business websites fail to generate large amounts of income. People don't want to be sold. You must presell your visitors by generating the content they want. Only then can you start to build a relationship and then to sell them your products and services.

Let's look at the "C" portion of the C-T-P-M process - creating in-demand content. How is this done? By researching keywords that have a high demand and low supply. High demand means a lot of people are searching for that particular keyword in the search engines and low supply means that there isn't a lot of competition for that keyword.

The Brainstorm It! Module

The secret of ranking high in the search engines is to base your web pages on these high demand and low supply keywords. Site Build It! makes this simple by providing an incredible keyword research tool called Brainstorm It! Let's take a closer look.

With this module, you'll be able to enter a Brainstorm Seed Word and instantly get hundreds of additional keywords returned all based on that initial word. You get complete information on how often people search for each keyword (demand data) as well as how stiff the competition is (supply data.) Take a look at the screenshots below.

keyword research

keyword research


As you continue researching profitable keywords, Site Build It! automatically creates a database containing all your research since you began. This is called your Master Keyword List or MKL for short. The MKL is where you search, manipulate and analyze the keywords generated by the Brainstorm It! module. All the keyword data can be instantly sorted by profitability, demand, or supply. It's one of the most important tools you will use in researching profitable topics for your website. SBI will guide you through the entire process, helping you interpret your keyword supply and demand numbers so that you can quickly identify the types of content pages that will generate web traffic.

Once you have uncovered profitable keywords related to your business and target market, it's a simple matter to use these words as the primary keyword for content pages you build. Your web pages will rank highly for these individual keywords, driving large amounts of free traffic that will become the lifeblood of your business.



The Search It! Module

SBI

Search It! is sort of an all-in-one research tool. You can find a good portion of these tools for free on various websites but what makes Search It! so useful that everything is integrated into a single interface. So just what can you do with this tool? Here are just a few things Search It! will help you analyze.

  • Domain name research
  • Content generation research
  • Company and product research
  • Link popularity
  • Indexed pages
  • Back links
  • Forums and discussion group searches
  • Local business competition
  • Inbound link opportunities

Wanna try it for yourself? Go right ahead. SBI offers this tool for free. Click here to access Search It!

Creating Web Pages

After you have researched profitable keywords, you can then start to build content pages based on these keywords. If you have absolutely no knowledge of how to build web pages using HTML, you can breathe a sigh of relief. Site Build-It! offers a very simple yet powerful content management system that anyone can use regardless of their technical knowledge. Creating your website is a simple 2-step process.

Step 1: Choose a Website Template
SBI offers dozens of various website templates segmented by category. They offer themes in the following categories:

  • High Tech
  • Health & Beauty
  • Business & Finance
  • Marketing
  • Lifestyles
  • Sports & Recreation
  • Books & Art
  • Learning & Education
  • Food & Drink
  • Entertainment

Below is an example of the Marketing Style template. You have the ability to upload your business logos, navigation bars, and background image. You'll be amazed at how easy it is to create a professional looking website that produces results with absolutely no experience on your part. SBI does all the heavy lifting so that you can concentrate on running your business.

sbi


Step 2: Add Your Written Content
Once you have selected your website look & feel, you are ready to start adding content. This is done by filling in various dialog boxes as shown below.



Yes, this is all you need to do to start creating web pages. This system also makes it very easy to upload photos and to create clickable links to take visitors to other areas of your website or 3rd party sites. It will automatically create your navigation bar, add RSS feeds, social bookmarks, and a host of other traffic building features at the click of a mouse. Want to change a page - no problem - it can be done in a matter of minutes. Want to change the order of your navigation bar or add a new navigation topic? Again, a few mouse clicks and your done. The Site Build It! content generation system has been designed especially for the business owner that doesn't want to get caught up in the technical details of HTML code.

Would you like to see an actual website that was created with this system? Just click the site below.

Family Photography Tips


And if you are technically savvy with HTML, you'll be happy to know that SBI allows you to upload your web pages using your favorite HTML editor. You'll be able to use your favorite 3-column templates and alter the design of your pages in any way you wish. SBI is perhaps the most flexible website building system ever created.

Where's The Proof?

Whenever a new tool or program comes along and claims to be the next best thing, the first thing I look for is proof. The question to ask is this: By following the Site Build It! process, will you be able to build a high traffic website?

To answer this question, we can look at the website traffic patterns of SBI sites through data provided by Alexa Internet, Inc. Alexa is a subsidiary of Amazon.com and is best known for providing information on web traffic to other websites. When you look at how SBI sites perform based on their Alexa ranking, the results are quite impressive.

If you click on the link below, you'll be taken to one of SBI's pages that shows the Alexa ranking for dozens of their websites run by ordinary people just like you and me. This data never fails to amaze me. Check it out for yourself - Site Build It! has has given many business owners the tools to create websites that rank in the top 1%.

Alexa Ranking for SBI Sites


The Site Build It! Action Guide

One of the things I appreciated when I started building my site with SBI was the SBI Action Guide. This online guide was instrumental in taking me step-by-step through the process of using all the various SBI modules. Site Build It! has such incredible depth and flexibility that a complete guide is essential to move you through the site building process in a logical and effective manner.

Rather than try and explain how comprehensive and user-friendly this guide is, why don't you just take a look for yourself? Click the below link to view the entire SBI Action Guide. It's the same guide you will be using when you purchase Site Build It! As you'll see, SBI takes you from ground zero all the way to a finished traffic-generating website. Everyone considering purchasing SBI should first view this guide. SBI isn't a magic button you push. You will have to put in the time to build your success. However, if you put in that time and follow the SBI manual all the way, you will succeed in building a successful online business.



List Building Tools

One of the most important things you can do to grow your business is to start building your own database of customers and prospects. SBI contains two important list building modules called Form Build It! and Ezine Mailout Manager.

Form Build It! allows you to custom design just about any form you can think of and place it on your website. It can create contact forms, referral forms, e-course & special report registrations and all types of surveys. Any time you place a form on your website, you have an opportunity to capture important contact information about your customer. Form Build It! automatically collects and stores all contact information in a database that is easily accessed.

Ezine Mailout Manager allows to you create your very own company newsletter. Like Form Build It!, this tool also collects and stores registration data automatically - you don't have to do a thing. SBI lets you design and place the ezine registration form anywhere on your site. Both an HTML and a text version of your ezine are created. If the HTML version is not deliverable because of special filters on the recipient's end, Site Build It! will automatically send the text version. You select the day and time when you want your newsletter to be sent and SBI does the rest!

The only place where SBI could improve is to offer A/B Split Testing for the Ezine Mailout Manager. A/B Split testing would allow you to test your ezine subject lines to see which ones have a better open rate. It would also allow you to split test offers contained within the ezine to determine which offer pulled the most responses. I've made a request for SBI to add this as a feature.

SBI Equals Value

I have to say that SBI offers an incredible value for all the tools and modules offered and they are continually adding new features and improvements. As of this writing, they recently added a tool called Infin It! that allows users to plug in their own shopping carts, stores, blogs and forums. They also recently updated their Brainstorm It! research module, making it even more powerful than before. It's nice to see a company that is so proactive in improving an already great business building tool.

The link below provides a summary of the entire SBI feature set. In addition, you'll also see how SBI stacks up against the competition.



The SBI Forums

In my opinion, just having access to the Site Build It! forums is worth the yearly price alone. I AM NOT a forum guy. I prefer to figure things out on my own. So when I first went to the SBI forums, it was more out of curiosity. The result? I was blown away not only by how useful the information was, but by how well the entire forum was moderated.

There's a special place in the forum for just about every conceivable topic. One of my favorites is the Monetizing Forum. This forum discusses ways to monetize all that traffic you will start to bring in as your site matures. After all, having a website that brings in 1,000 visitors per day is not very useful if you don't know how to monetize it. Here are just a few of the great monetization ideas discussed:

  • Monetizing with affiliate programs
  • How to find and sell your own e-goods
  • Monetization strategies for local offline businesses
  • Making money with referrals
  • How to sell hard goods on your site
  • How to set up a membership site
  • Monetizing for service businesses (e.g., doctor, engineer, landscaper)

The forums also have a special area that allows other SBI customers review and critique your site. A lot of helpful information can come out of this. In short, SBI offers a large community of passionate users that are all interested in helping each other. To be plugged into the SBI community is an amazing experience. The SBI forum is the only forum I read in a daily basis.

The 5P Affiliate Program

A lot of people seem to want to keep this a secret, but did you know you can make money selling SBI to others? I feel SBI offers the most generous affiliate program in the entire industry. There are people making over $10,000 a month and more just selling SBI. And here's the big secret, not all of these people use SBI. Yes, you heard that right. You can join the SBI affiliate program even if you don't purchase SBI for your own use.

You can decide how much time and effort you want to invest in selling the SBI system. Most people simply put a link to SBI on their website. When a visitor clicks on that link and makes a purchase, SBI pays you a $75 commission. This is one of the most generous affiliate programs I have ever run across. Once you've seen what SBI can do, you will feel good knowing that you are recommending a business building system that really works.

If you're interested in learning more about SBI's 5P Affiliate Program, click the link below.



Search Engine Monitoring

SBI offers a module called the Site Build It! TrafficCenter. This module contains several tools but two of them are very important. They are the Traffic Stats Center and the Search Engine Headquarters Center.

The Traffic Stats Center gives you basic website traffic statistics that will help you learn to fine-tune your site. Here, you will find reports of monthly visits, visitors, and pages viewed. You can drill down by clicking on a particular month to get more specific information that includes the following:

  • Visits, visitors, and pages viewed per day
  • Top pages viewed
  • Entry and exit pages
  • The website people were at right before they came to your site
  • Keywords that people typed into the search engines to get to your site

While Site Build It! has done a decent job of providing basic statistics, I think they could have done a better job. As you become more advanced at building your web business, you will outgrow these basic web stats. For this reason, I recommend all SBI users install the free Google Analytics script on all their web pages in order to go a step beyond SBI's web stats.

The Search Engine Headquarters Center is a great tool that shows the main keyword for all of your web pages. For each keyword, you can see exactly where it ranks in Google, Yahoo, Live Search, and Ask. In addition, you will be able to see which of your pages have been picked up by each of these search engines. Remember, if a page hasn't been picked up by the search engines, it's invisible. SBI will help you nail down your on and off-page criteria so pages get picked up and ranked high by the search engines.

Have You Ever Tried To Fly?



If you're looking for a comprehensive solution to building your business website, I highly recommend SBI as the way to go.

SBI costs $299 per year, which comes out to about $25 per month. This price includes web hosting, domain registration, the Brainstorm It! research tool, the education to build your website, comprehensive forums, selection of web templates, Ezine creation and mailing, search engine optimization tools, and the ability to add just about any third-party application you want, including shopping carts, blogs, and forums.

In summary, SBI offers one of the greatest values in business building you will find on the Internet today. It's not just for newbies. Experienced web people will be able to design their own web templates and upload them into the SBI system. However, If you are new to building web pages, SBI offers their block-by-block system which requires no HTML knowledge.

You can literally start planning and building your new business website today. When you're ready to get started, click the below link.







ADD TO YOUR SOCIAL BOOKMARKS: add to BlinkBlink add to Del.icio.usDel.icio.us add to DiggDigg
add to FurlFurl add to GoogleGoogle add to SimpySimpy add to SpurlSpurl Bookmark at TechnoratiTechnorati add to YahooY! MyWeb



Don't miss out! Subscribe to
SmallBiz Marketing Tips
Email

Name

Then

Don't worry -- your e-mail address is totally secure. I promise to use it only to send you
SmallBiz Marketing Tips.
SBI Testimonials

"It's been over a year now since I started my first website, which ranks within the top 1% of sites on the net and receives up to 1500 visitors per day."

- Michelle Schill
Style-Hair-Magazine.com



"Site Build It! changed my life. I know this sounds like a cliche, even corny to some, but it is perfectly true."

- Claude Jollet
Top-Web-Entrepreneurs-Plan-It.com



"I know have a business that I can grow over the years. A business that is fun. I'll never do a 9 to 5. I'll always own my own life."

- Nori Evoy
Anguilla-Beaches.com



"In one year's time, I went from fiddling around with a hobby to manifesting a full-time business doing what I love."

- Marney Makridakis
Artella Words And Art



"If you'd told me 12 months ago that a couple of ex knitwear designers with very little experience of the web would now be running a successful web based villa rental company, I'd have found it hard to believe."

- Fiona McCardle
Rent a Villa in Tuscany



"My photography website is producing so much work offline it is stopping me from building more sites."

Nick Stubbs
All-Things-Photography.com



"When I showed my colleagues the total expenses associated with the development of our English-speaking site, SBI was nicknamed as an "Internet guerilla tool"."

- Nadir Burnashev
Chief Economist
Kazkommerts Securities



"With the different ways and means of income that can be produced from an information web site like ours, anyone's dream of becoming independent can be realized in a very short time. It's not hard to do with SBI!"

- Merle Long
Antique Doll Collectors



"After doing three sites and talking to hundreds of people, I know that SBI! is perfect for most small businesses. Actually, it's the best. Look at me. I have gone from asphalt man, stuck in an old world business with no future, to "digital man" whose life knows no limits."

Judd Burdon
Asphaltkingdom.com



"I'm constantly amazed by the simple power of SBI!. So are my colleagues, some of whom have finally started to abandon those $20,000 "dead ducks" that have not generated a penny of new business."

- Dr. John Burch DDS
DrBurch.com



"What I have learned and done, SBI! was the catalyst, the support if you will, the chance, the opportunity. It's knowing what I know that kept me trying, it was SBI! that led me down a right road of possibilities. I think my staff might say the same."

- Richard Cannon
WebsiteDesignBuilders.com



"I was really amazed! NONE of my [non SBI] sites had ever done so well... AND this is all done by just creating 3 or 4 pages a week! In fact I have been so impressed with the way things have worked out that I applied to join the Certified SBI Webmaster program and help other SBI owners with their websites!"

- Marc Liron
Webmaster
Updatexp.com



"As I watch my traffic, leads, retail sales and enrollments increase, I am convinced that there is no better way to build a network marketing lead generation source that brings in the kind of quality leads you would pay a fortune for anywhere else. Now, I am a home schooling father of five, building a real business from home. Like so many others, I can truly say I love SBI!"

- James Beane
TeaTreeWonders.com



"I have been able to create a professional web site that gets significant traffic that provides us with qualified leads that convert into Axiom Audio sales which have an average value of over $800 per sale. Thank you so much, we are constantly amazed by SBI!"

- Alan Lofft
Axiom Audio



"My first two sites just keep earning income, year after year even though I hardly touch them and even though tons more competition have worked much harder than I have! Amazing. SBI! will always be my top recommendation to serious small business people looking to start an online business."

- Allan Gardyne
AssociatePrograms.com



"I do my business successfully because I use Site Build It!. And I'll be the first to admit I don't even use all the features and capabilities of SBI to their full extent. SBI is such a powerful tool you just have to "kind of" know how to use it to be successful."

- Jerry Mack
Sonomahealth.com



"From day one, the site just started growing - a trickle at first - then a huge burst - then a pause- then another rise. And on and on it has grown. It gets over 1200 unique visitors a day and still has way further to go. It's certainly in the top ten deck building sites on the Net and will go even higher in the coming years."

- Richard Bergman
Ideas-For-Deck-Designs.com



"I haven't obsessively optimized all my pages for search engines. Just as the [SBI Action] Guide suggests, I "got it right" by using the Analyzer and since then haven't updated a lot. I let the [search] engines come to me... and they do, just as the Guide predicts."

- Jim Nelson
JuggleNow.com



"What can I say? Life has never been better. Freedom is something that can't be paid for. It's not that I work less, I probably work more than I ever did, but I do it on my own terms. It doesn't feel like work at all. I am confident that I will never have to work for others again unless I want to! When I look back I find it hard to believe that it's only been 15 months and my wildest dreams have come true. Just like that..."

- B. Bradtke
Outback-Australia-Travel-Secrets.com



"When you reach financial freedom, you realize how many things in life just passed by because you were too busy working. Building a travel site was one of the best things I did for myself. My whole family is a part of it and we all enjoy it very much. We are getting paid to simply share our favorite places with the world."

- Luisa Cupeles
Viequestravelguide.com



"In one of my most recent complete months, targeted traffic coming to that site averaged 10.2 thousand visitors, per day comprised of 7.8 thousand unique visitors. So, I am on track for another record-breaking traffic year! That's all free traffic, of course."

- Shaun Fawcett
WritingHelp-Central



"I think the most fantastic part is the way the people you feature update their success stories. That long-term growing success - that is the real power of SBI!"

- Elad Shippony
Infopreneurs/Information-Publishing

MARKETING TIPS

BOOKS & CONSULTING

RESOURCES & INFO

RSS Feed Buttons
All material written by Corte Swearingen
Copyright© 2007-2008 SmallBiz Marketing Services Tel: 847-722-7701
No reproduction permitted without permission

Return to top