|
SmallBiz Homepage | More SmallBiz Books | Affiliate Program
The Practical Small Business Marketing Solution
The Integral Marketing System™ is a complete course designed to help home-based, small and medium-sized businesses develop and apply a customized marketing program for growing long-term profits.
The book is designed with the perfect blend of traditional and modern marketing techniques, including step-by-step strategies for customer segmentation, direct mail, advertising, website content marketing, and search engine optimization.
You will benefit from this 330-page ebook if:
- You have great products & services but your overall revenue growth is not where it should be.
- You're a new business and aren't sure how to attract new clients and retain existing ones.
- You've tried to market your products & services without much success.
- You have a business website but it is not generating much traffic and your conversion rate is poor.
- You have a physical business and now want a supporting website that generates targeted local and global traffic.
Download the Complete Table of Contents Here
Dear Small Business Owner,
My name is Corte Swearingen and I've been a professional marketing strategist for 18 years. I'm the creator of the SmallBiz Marketing Tips Website, the SmallBiz Blog, and the monthly SmallBiz Marketing Newsletter.
Over the years, I've met hundreds of small business owners, from service professionals to manufacturers to non-profits.
Most of the business owners I've met have the expertise needed to be in business. What they typically lack is the expertise to grow their company to the level they desire.
The Integral Marketing System™ was specifically written for business owners frustrated with the lackluster results of their own marketing efforts.
There is a myth that if you have a great product or service, business will simply come. The truth is, no matter how great your product or service, marketing is not an option. It's a necessity for bringing in new prospects, increasing your retention rate, and getting more out of your current buyers.
The Power of the Four Marketing Quadrants
The Integral Marketing System™ combines strategies from four distinct but interrelated areas. I call these areas The Four Marketing Quadrants.
The Integral Marketing System™ is not just theory - it's a practical step-by-step system that will show you how to build consistent long-term sales and profits, year after year, with little monetary investment. It doesn't matter if you are a service provider, manufacturer, retailer, non-profit, BtoB or BtoC business.
Try Before You Buy!
The Integral Marketing Online Course
The Integral Marketing Online Course contains six business building lessons based on the Integral Marketing System™ ebook. To sign up for the FREE course, simply enter your first name and email into the form below. Your first lesson will be delivered within minutes.
Here's a summary of the Integral Marketing System™ ebook
Module 1: The Customer Database
Do you know who your customers are? Your customer database is the foundation of your entire business. A well coded database will allow you to segment customers, increase your marketing response rates and allow you to send the right message to the right customer at the right time.
Here's what you'll learn in this module...
 Why you MUST have a customer database.
What data should you collect?
Which customer database software should you use?
How to customize your customer database for profits.
Module 2: Your Core Marketing Profile
Creating and defining your Core Marketing Profile is an important part of attracting the types of prospects and customers that will drive business profits. This module will take you step-by-step through the process of creating and defining your mission statement, your primary market, your secondary markets, your Buyer Personas, your Unique Value Proposition and your Core Marketing Message.
Here's what you'll learn in this module...
Creating your business Mission Statement.
A simple method for defining your target markets.
Using Buyer Personas to take your marketing to the next level.
How to define your Unique Value Proposition.
How to create powerful core marketing messages.
How to create a compelling visual logo that supports your core marketing message.
Module 3: Your Ultimate Marketing Communications Kit
This module shows you how to create a marketing communications folder that contains high-value information ready to send to both prospects and
customers. This information will help your company build trust and demonstrate exactly how your products and services solve problems and provide value.
Here's what you'll learn in this module...
The essential components of any marketing communications
folder.
How to write a compelling story that gets your prospect's attention.
How to focus on solving problems and providing value.
Strategies for collecting and using testimonials.
Resources for purchasing & designing your marketing communications folder.
Module 4: Marketing to Your Buyer Stages
If you're like most small businesses, you send the same marketing material to everyone regardless of whether they are a prospect or a first-time buyer. This is a very ineffective way of marketing your business. This module will show how to drastically increase your response rates by matching your marketing offer to a specific buyer stage.
Here's what you'll learn in this Module...
The four buyer stages; Suspects, Prospects, First-Time Buyers and Repeat Buyers.
Creating compelling offers for your Suspects.
The art of converting prospects to customers.
How to retain your first-time customers for future high-profit purchases.
How to sell high-value high-profit products and services to your Repeat Buyers.
Module 5: The Content Website
If you're a small business owner, you MUST have a website that can help automate many of your marketing activities. In this module, I'll introduce you to the six strategies for making your website search engine friendly, ensuring that the search engine's are able to find and quickly index your entire website. If a search engine does not have one or more of your web pages indexed, those pages are invisible to all web users.
Here's what you'll learn in this module...
Ten reasons why every small business owner ABSOLUTELY MUST have a website.
An amazing resource for building a website that generates huge amounts of free targeted traffic (that works even if you have never built a website before).
Six important strategies for making your website search engine friendly.
Seven steps for starting a compelling company newsletter.
How to create a downloadable report for your web visitors.
A low-cost and simple method for integrating a shopping cart system into your website.
Module 6: Web Content Optimization
Maybe you already have a business website. If so, is it generating a steady stream of targeted prospects? I know of small business websites that generate hundreds of thousands of visitors a month. Is your website one of them?
Here's what you'll learn in this module...
Strategies for getting all your pages indexed at the search engines.
How to create an submit an XML Sitemap for better page indexing.
The power of Keyword Research for creating pages that automatically attract free targeted traffic.
Ten criteria for better search engine rankings.
Ten tips for driving local traffic from your website to your physical store.
Module 7: Building Website Authority
Website Authority is the measurement of how the search engines trust your page content. Even if you have fully optimized your web pages, you'll have a difficult time ranking high in the search engines without building your site authority. This module will take you step-by-step through the process.
Here's what you'll learn in this module...
Attracting links to your website.
Establishing your link program - making the search engines sit up and take notice.
The power of article marketing and content distribution.
Website directories - which ones should you choose?
Techniques for providing natural link incentive.
Module 8: Public Relations
Getting recognition from various press sources is an important part of growing every small business. Unfortunately, many business owners approach it the wrong way, making it an ineffective strategy for attracting new prospects.
Here's what you'll learn in this module...
Why PR is so powerful.
The keys to a winning PR program.
How to create a compelling PR folder.
How to research media sources.
How to create newsworthy items.
How to create and submit press releases.
Module 9: Increasing Business Referrals
Putting together a powerful referral program is perhaps the single most important step you can take to exponentially grow your business. This module provides easy methods for you to integrate multiple referral programs into your business.
Here's what you'll learn in this module...
The power of referral marketing.
The rules of successful referral marketing.
Nine powerful referral tactics.
Putting your referral program on autopilot.
Module 10: Achieving Expert Status
This module shows how you can build confidence and trust by advertising your expert status. These easy-to-follow tactics can be applied immediately to start positioning yourself as "The Authority" in your target market.
Here's what you'll learn in this module...
How to write compelling articles and get them published.
Building trust and confidence through targeted online forums.
Using speaking engagements to drive new prospects to your business.
Using Internet forums to increase your expert status
Using memberships, associations and certifications to your advantage.
Module 11: Direct Mail
Many small businesses get very little response from their direct mail advertising. In this module, I will show you why this is and exactly what you
can do to drastically increase the response rates of your direct mail program.
Here's what you'll learn in this module...
Utilizing the strategies of Stealth Mail and Lumpy Mail.
A secret for easily budgeting the expense of direct mail throughout the year.
Mailing to your buyer stages.
How to rent high-response direct mail lists.
How to measure your direct mail success.
Module 12: Advertising
Should you spend money on advertising? If so, where should you advertise, what should you advertise and how can you ensure your ad brings in new customers? Don't worry....this module will show you everything you need to know to make your advertising program profitable.
Here's what you'll learn in this module...
Why Old-School Advertising doesn't work.
The power of multi-step advertising.
Where you should be advertising.
Advertising Q&A.
Ad testing and measuring success.
Module 13: Latency
The powerful concept of Latency will tell you the best time to market to your customers based on their past purchase behavior. This
module will be your introduction to the powerful world of database marketing.
Here's what you'll learn in this module...
Understanding and using the power of Latency.
Using Latency Tables to boost your marketing efforts and increase customer retention.
Using Latency to save money in your marketing program.
Using Latency to reduce customer defection.
An in-depth practical example of using the power of Latency in your business.
Module 14: The Predictive Power of RF Analysis
Database marketing has the power to predict which of your customers are most likely to respond to a promotion at any given time. Very few
small businesses use this technique. Give yourself an unfair advantage over your competition by learning the secrets of database marketing.
Here's what you'll learn in this module...
Using RF Analysis to build your business profits fast.
The predictive power of RF Scoring.
Selecting your most responsive customers using RF Analysis.
Using RF Analysis to build a predictive response rate model.
Using RF Analysis to monitor critical business parameters.
Module 15: Web Analytics
Google Analytics is a powerful tool for understanding what people do on your website. Once you are able to track what visitors do (and don't do), you'll be in a strong position to make improvements for increasing your conversion rate.
Here's what you'll learn in this module...
How to track visitor information on your website at no cost.
The twelve web metrics you MUST monitor.
Three Helpful tips for using Google Analytics.
Setting up goals and funnels for automated tracking.
Module 16: Website Testing and Feedback
With low-cost testing, you can take immediate control of your marketing program and learn which headlines, pictures and pricing create the highest and most profitable responses from your customers. Take the guess-work out of your marketing program by using the power of testing.
Here's what you'll learn in this module...
How testing can double and even triple your business profits.
A/B split and multivariate testing.
Testing your way to higher profits with the Google Website Optimizer.
How to define your testing goals.
The five core principles of testing.
Here's What Else You Get In This eBook....
Overview of the Integral Marketing System™ and
why it works every time.
Complete list of recommended resources and websites for further study.
My personal recommendation on specific tools to grow your small business.
Your small one-time investment in The Integral Marketing System™ will be the business breakthrough you've been waiting for.
Using the step-by-step methods and techniques detailed in the book you'll be quickly on your way to business success.
What People Are Saying...
"I thought that I would let you know what a great blessing your book has been to Lyn and I. We are in the process of planning our next website and product. We sat down last Saturday to work through Module 2 and followed your advice line for line and were amazed at the outcomes. The module helped us define our target market more accurately, as well as being able to define how to present our product in suitable format and level for that market. It is amazing what "magic" can happen when you sit down and work through something using a proven process. Your book is one that I will keep on referencing and using all the time. Thank you for taking the time to write it and share your knowledge with the world."
? Greg & Lyn Barnes, Small Business Owners
"As I read the Integral Marketing System™, I got tactics which I could immediately put into use and an ongoing education about the executable principles that go into developing a comprehensive and systematic marketing system. I'd heard the phrase 'deliver the right message to the right person at the right time' but not had the steps broken down this systematically: how to establish trust, how to generate desire for your product, and when to sell."
? Audrey Kallander, Owner, Audrey Kallander Design
"As a strategic marketer with 20 years of experience, I am very impressed with the breadth and depth of the Integral Marketing System™. Mr. Swearingen has prescribed a very systematic and process oriented approach to marketing."
? Martin Brodsky, Business Director, VWR LabShop
"I rarely recommend an ebook. I'm just not interested in trying to sell my readers something. What I am interested in is recommending helpful things that will improve your brand and web site, and contribute to your success in whatever ways I can. That's why I'm recommending the Integral Marketing System™ by Corte Swearingen. This is a HUGE 330-page ebook that is an outstanding resource for anyone who wants to learn how to effectively market their business."
? Randa Clay, Owner, Randa Clay Design
Read Randa's full review of The Integral Marketing System™
When you purchase this ebook, you will also have immediate access to the following Bonus Materials
Bonus Offer #1
Unlimited Email Support!
As an owner of The Integral Marketing System™, you will be entitled to a free email support which I will personally answer.
Grill me with all the questions you have about any aspect of The Integral Marketing System™. There is no limit to the number of questions you may ask!
Bonus Offer #2
Free Lifetime Book Upgrades
When you purchase The Integral Marketing System™, you are automatically placed on a special list to receive Lifetime Upgrades.
Every year, I release a revised edition of The Integral Marketing System™. These yearly modifications are necessary in order to ensure
the books remains up-to-date with the latest technologies, recommendations, and links. As a customer, you will be sent a special secure link
for downloading the new edition free of charge.
This free upgrade link will happen automatically once a year. You do not have to check back or attempt to keep track
of new editions. So sit back, relax, and know that you will always have the latest edition.
Bonus Offer #3
Make Your Words Sell!
Effective writing on the Net (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or
complicated about it. And you don't need an English degree or literary genius to do it.
Your words are what gets you the order... or whatever your "call to action" is. MYWS! shows you how to use words to get your Most Wanted Response
from your visitors. This 250-page ebook was written by Joe Robson and Ken Evoy, two pioneers in the field of persuasive Internet writing.
When you purchase The Integral Marketing System™, you will instantly receive a link to download the $29.95 ebook for FREE!
Here's Your 100% Solid Risk-Free Lifetime Guarantee!
I personally guarantee that if you make an honest effort and follow the 16 marketing modules as presented in The Integral Marketing System™, you will grow and expand your small business faster than you ever thought possible.
At any time during the study and implementation of this material, if you are not fully 100% satisfied with the results you are getting, let me know and I'll issue you an immediate no-hassle refund.
This personal guarantee is not under any time restriction. It is a full 100% lifetime guarantee on the material presented. How many products have you purchased that ever came with a lifetime warranty? (ok, maybe Craftsman Tools, but I don't know of any other!)
Download the Book by Secure Server Now...
Never downloaded a product before?
"The Integral Marketing System will transform your business profits!"
Here's to your business success!
Corte Swearingen, Founder
SmallBiz Marketing Services
Contact Me
 
Affiliate Program - Download Cart
-
Back to Products - Homepage
Copyright 2008-2010 Corte Swearingen - All rights reserved
SmallBiz Services - 4458 Hoover St | Rolling Meadows, IL 60008
Security and Privacy Policy
|
