Is your marketing simple, effective and affordable?
With the Integral Marketing System™, you will learn a systematic approach to attracting new customers, selling more to existing ones, and
increasing your customer retention - all with easy-to-apply techniques that you can put to use immediately!
The Integral Marketing System™ is the result of over 10 years of research into the best marketing practices and how to combine them in just the
right way to achieve extraordinary business profits - no matter what type of business you own.
Over the course of 16 learning modules, you will understand the power of the Four Marketing Quadrants and how they can transform your business profits without any special skills or training.
Click the play button above to hear an important message from the author
Dear Small Business Owner,
Did you know that you are already a marketing professional? As a small business owner, you have a specialized knowledge that comes out with every customer
interaction. Every time you help a customer, you are "marketing" a solution to them.
The problem a lot of small business owners have is a lack of knowledge when it comes to putting together a complete and comprehensive marketing
program that will virtually run itself, bringing in new prospects and getting current customers to buy more.
I'd like to share a remarkable new marketing system that has never before been published.
My name is Corte Swearingen. Over 10 years ago, I was the Business Development Manager of a $150 million dollar company. I developed and
managed many different marketing programs during this time. Some did well but others failed miserably.
These marketing failures made me realize that there was a fundamental problem
with the way we were running our marketing program.
It turns out our problem was the same as many other business owners. We focused too much time on trying to "get the sale" and
not enough time building trust, credibility and loyalty through strategic marketing.
In order to solve this problem, I started surveying as many marketing systems as I could in an effort to uncover the single best approach to
growing sales and profits.
What I quickly discovered was that every system had a piece of the pie but no system was complete in and of itself. I started grouping various
marketing systems by topic and technique and found that, without exception, I could group every marketing method into one of four areas.
I developed these areas into the Four Marketing Quadrants, a simple way of grouping different marketing tactics for
powerfully focused results.
Over the years, I systemized these techniques into a powerful marketing approach I call the Integral Marketing System™.
I've used this system to achieve the following:
To generate $1.75 million in direct mail sales within 12 months
To triple web sales of a small business in just 3 years (sales in the millions)
To manage a highly successful $8 million dollar web business
To manage a highly profitable $7 million direct mail catalog
This book takes you step-by-step through the 16 Foundational Practices that will literally transform your business profits.
The biggest benefit, however, is that you can go from "zero" knowledge to "Marketing Pro" by simply focusing on each step in the order they are
presented. You start with Step 1 and finish with Step 16 - no guessing and no trying to figure out what works and what doesn't.
There is never any confusion as to what your next step is in growing your business enterprise. You can move through these steps at your own pace, by yourself or with your business
associates. You don't need an MBA or any special knowledge or training to jump into the Integral Marketing System™.
Below is a summary of all 16 modules, showing exactly what you will learn in this comprehensive 300+ page ebook:
Module 1: The Customer Database
Do you know who your customers are? Your customer database is the foundation of your entire business. A well coded database will allow you to retain
customers, increase your marketing response rates and allow you to send the right message to the right customer at the right time.
Here's what you'll learn in this module...
Why you MUST have a customer database.
Which customer database software should you use?
How to customize your customer database for profits.
Module 2: Your Core Marketing Profile
Creating and defining your Building a Core Marketing Profile will be an important part of attracting the types of prospects and customers that
will drive business profits. This step will allow you to create and deliver targeted messaging, including your value proposition, to the right
group of prospects and customers. This step will show you how to build trust and credibility so that customers come to you instead of you having to
find them!
Here's what you'll learn in this module...
Creating your business Mission Statement.
A simple method of defining your target markets.
Using Buyer Personas to take your marketing to the next level.
How to define your Unique Value Proposition.
How to create powerful Core Marketing Messages.
How to create a compelling visual logo that supports your core marketing message.
Module 3: Your Ultimate Marketing Communications Kit
This step shows you how to create a marketing communications folder that contains high-value information ready to send to both prospects and
customers. This information will help your company build trust and demonstrate exactly how your products and services solve problems and provide value.
Here's what you'll learn in this module...
The essential components of any marketing communications
folder.
How to write a compelling story that gets your prospect's attention.
How to focus on solving problems and providing value.
Tips for collecting and using testimonials.
Resources for designing your marketing communications folder.
Module 4: The Power of Latency
The powerful concept of Latency will tell you the best time to market to your customers based on their past purchase behavior. This
action Step will be your introduction to the powerful world known as database marketing.
Here's what you'll learn in this module...
Understanding and using the power of Latency.
Using Latency Tables to boost your marketing efforts and increase customer retention.
An in-depth practical example of using the power of Latency in your business.
Module 5: Building a Content-Rich Website
If you're a small business owner, you MUST have a website that can help automate many of your marketing activities. In addition, I'll show you
how to grow your website so that it quickly becomes your number one source for building an automated list of focused prospects.
Here's what you'll learn in this module...
Ten reasons why you absolutely MUST have a business website.
The secret resource for building a website that generates huge amounts
of free targeted traffic that works even if you have never built a website before.
Top business website mistakes and how to avoid them.
Module 6: Marketing to Your Customer Stages
If you're like most small businesses, you send the same marketing material to everyone regardless of whether they are a prospect or a first-time
buyer. Unfortunately, this is a very ineffective way of marketing your business. This step will show you how to drastically increase your response
rates by matching your marketing offer to specific customer types.
Here's what you'll learn in this Module...
The four customer stages; Suspects, Prospects, First-Time Buyers and Repeat Buyers.
Creating compelling offers for your Suspects.
The art of converting Prospects into Customers.
How to retain your First-Time Customers for future high-profit purchases.
How to sell high-value high-profit products and services to your Repeat Buyers.
Module 7: Starting a Successful Online Newsletter
Starting an informational newsletter is one of the best ways to build a very large list of qualified prospects. This action step will show you
to write, design, and deliver a periodic electronic newsletter.
Here's what you'll learn in this module...
The one powerful secret to starting a successful newsletter.
The anatomy of a winning newsletter.
Powerful tactics for getting visitors to signup for your newsletter.
Low-cost resources for creating and delivering your newsletter.
Module 8: The Predictive Power of RF Analysis
Database marketing has the power to predict which of your customers are most likely to respond to a promotion at any given time. Very few
small businesses use this technique. Give yourself an unfair advantage over your competition by learning the secrets of database marketing.
Here's what you'll learn in this module...
The power of Recency and Frequency - using them to build profits fast.
The predictive power of RF Scoring.
A simple but powerful method of scoring your customers.
Practical customer scoring examples.
Module 9: Generating Targeted Traffic to Your Website
Maybe you already have a business website. If so, is it generating a steady stream of targeted prospects your way? I know of small business websites
that generate hundreds of thousands of visitors a month. Is your website one of them?
Here's what you'll learn in this module...
Structuring your website for the search engine spiders.
Proper on and off-page criteria for automatically increasing search rankings.
Link Popularity - making the search engines sit up and take notice.
Module 10: Creating a Downloadable Information Product
One of the best uses of a business website is to sell your knowledge for profit via a downloadable PDF document. In addition, giving away a PDF document in the
form of a special report or article can be a great incentive for visitors to sign up for your newsletter. This chapter will show you
how to do both.
Here's what you'll learn in this module...
The benefits of creating information products for your web visitors.
How to create an ebook or special report.
Integrating a shopping cart and payment options to sell your information product.
Using your information product to build a list of highly qualified prospects.
Module 11: Creating the Ultimate PR Toolkit
Getting recognition from various press sources is an important part of growing every small business. Unfortunately, many business owners approach it
the wrong way, making it an ineffective way to attract new prospects.
Here's what you'll learn in this module...
Why PR is so powerful.
The keys to a winning PR program.
Building a successful PR program with little effort.
Module 12: Establishing an Automatic Referral Program
Putting together a powerful referral program is perhaps the single most important step you can take to exponentially grow your business. This step
provides easy methods for you to integrate multiple referral programs into your business.
Here's what you'll learn in this module...
The power of referral marketing.
The rules of referral marketing.
Eight powerful referral tactics.
Putting your referral program on autopilot.
Module 13: The Power of Analytics and Testing
With proper low-cost testing and analytics, you can take immediate control of your marketing program and quickly learn which
marketing techniques create the highest and most profitable response from your customers. Take the guess-work out of your marketing program by
using the power of analytics and testing.
Here's what you'll learn in this module...
The ten web metrics you MUST monitor.
Setting up a web analytics program at no cost.
The Magic of A/B Split Testing.
Using the web to quickly zero in on powerful headlines and offers.
Module 14: Revitalizing Your Advertising and Direct Mail
Many small businesses get very little response from their direct mail advertising. In this step, I will show you why this is and exactly what you
can do to drastically increase the response rates of both your direct mail and advertising programs.
Here's what you'll learn in this module...
Why Old-School Advertising doesn't work.
Direct Mail is not dead!
The power of multi-step advertising.
Creative direct mail tactics that will guarantee your mailing gets opened.
Module 15: Becoming an Expert in Your Field
This action step shows how you can build confidence and trust by becoming an expert in your field. These easy-to-follow tactics can be applied
immediately to start positioning yourself as "The Authority" in your target markets.
Here's what you'll learn in this module...
How to write compelling articles and get them published.
Building trust and confidence through targeted online forums.
Using speaking engagements to drive new prospects to your business.
Module 16: Moving from Prospect to Customer
Do you know how to close the sale once a prospect contacts you? Do you usually blow it or are you able to turn them into a customer? This final
section concentrates on the art of selling without being pushy. No one likes to be sold and, using the Integral Marketing System™, you'll
never have to be pushy or forceful in closing the sale.
Here's what you'll learn in this module...
Powerful tips for "selling" to your prospects without selling.
How to write a winning proposal that gets accepted.
Overdelivering to customers for repeat business.
Here's What Else You Get In This eBook....
Overview of the Integral Marketing System™ and
why it works every time.
Detailed implementation checklist of all 16 steps in the Foundational Practices.
Complete list of recommended resources and websites to help you implement all the Action Steps.
My personal recommendation on specific tools to grow your small business.
Comprehensive keyword index of all terms used in the book, cross-referenced by page number.
Your small one-time investment in The Integral Marketing System™ will be the business breakthrough you've been waiting for.
Using the step-by-step methods and techniques detailed in the book you'll be quickly on your way to business success.
When you purchase this ebook, you will also have immediate access to the following Bonus Materials
Bonus Offer #1
Free Consultation Offer
As an owner of The Integral Marketing System™, you will be entitled to a free phone consultation with me...
That's right. The introduction to The Integral Marketing System™ will give a web URL where you can schedule a free 30-minute phone
consultation with me. Grill me on the phone with questions you have about any aspect of The Integral Marketing System™. This Bonus is a
$75 value in itself.
Bonus Offer #2
Free Lifetime Book Upgrades
When you purchase The Integral Marketing System™, you are automatically placed on a special list to receive Lifetime Upgrades.
Every January, a revised edition of The Integral Marketing System™ is released. These yearly modifications are necessary in order to ensure
this books remains up-to-date with the latest technologies, recommendations, and links. As a customer, you will be sent a special secure link
for downloading the new edition free of charge.
This free upgrade link will happen automatically every January. You do not have to check back or attempt to keep track
of new editions. So sit back, relax, and know that you will always have the latest edition of this powerful ebook.
Bonus Offer #3
Make Your Words Sell!
Effective writing on the Net (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or
complicated about it. And you don't need an English degree or literary genius to do it.
Your words are what gets you the order... or whatever your "call to action" is. MYWS! shows you how to use words to get your Most Wanted Response
from your visitors. This 250-page ebook was written by Joe Robson and Ken Evoy, two pioneers in the field of persuasive Internet writing.
When you purchase The Integral Marketing System™, you will instantly receive a link to download the $29.95 ebook for FREE!
Here's Your 100% Solid Risk-Free Lifetime Guarantee!
I personally guarantee that if you make an honest effort and follow the 16 Actions Steps as presented in The Integral Marketing System™,
you will grow and expand your small business faster than you ever thought possible.
How confident am I that this system works? At any time during the study and implementation of this material, if you are not fully 100% satisfied
with the results you are getting, let me know and I'll issue you an immediate no-hassle refund.
This personal guarantee is not under any time restriction.It is a full 100% lifetime guarantee on the material presented.
The Integral Marketing System eBook will be available in December of 2008. Fill out your name and email in the form
below to receive a $10 coupon off the purchase price and to be notified as soon as the book becomes available!
Your email address is secure and will NEVER be given out to any third party.
"The Integral Marketing System will transform your business profits!"
Here's to your business success!
Corte Swearingen, Founder
SmallBiz Marketing Services Contact Me
Did you know that you are already a marketing professional? As a small business owner, you have a specialized knowledge that comes out with every customer
interaction. Every time you help a customer, you are "marketing" a solution to them.
Why you MUST have a customer database.
