SmallBiz Strategic Talks

Is your organization looking for a 45 to 60 minute presentation on building business profits through the power of strategic marketing?

Small business owners can be challenged in several areas. I have developed four very powerful talks giving practical strategies that can be applied immediately to grow any type of business. No special skills or training are required to implement these techniques.

You can select from one of the four presentations below.

Talk #1: The Integral Marketing System™

This talk is centered around the Integral Marketing System™ and how it empowers small business owners to create an integrated strategic marketing plan that quickly builds profits. The talk starts out introducing the 4 Marketing Quadrants and then discusses the best programs to start in each of these four areas.

Topics will include how to create your buyer personas, how to PREsell so that you can sell, generating large amounts of free traffic to your website, creative direct mail campaigns that get opened, and easy customer retention strategies. But it isn't simply about a list of tactics. What makes the Integral Marketing System™ so powerful is the way these techniques are grouped together in order to create a synergy that is unmatched in traditional marketing campaigns.

Talk #2: Who's Afraid of Spiders?

Will you be ready when the search engine spiders come to your site? Will the spiders like what they see? This talk will focus on what you can do to ensure your business website is search engine friendly.

Topics will include how to structure your website so that it can be easily spidered, a checklist for on-page criteria, a discussion of the importance of one-way links into your site, and how to generate buzz by submitting articles and answering online questions. You can either pay to get traffic to your site (e.g., Google Adwords) or work to generate large amounts of free traffic. This talk will give you all the tools you need to generate all the free traffic needed to grow a thriving business.

Talk #3: Making Money With Your Customer Database

So you've set up your customer database and are able to record and save customer transaction information. What exactly should you do with this information? This talk will delve into an important area seldom utilized by small business owners; how to generate profits and increase customer retention with a spreadsheet.

This talk will introduce the concepts of Latency, Recency, and Frequency and show how they can be used to not only generate powerful customer retention programs, but how to help you market at the point of maximum impact. This will lower your marketing costs, increase your response rates and, most importantly, increase your business profits!

Talk #4: The Infopreneur - Selling Information for Profit

This talk discusses how you can easily convert knowledge into information by placing it on the Web. Thousands of people are making a full-time income by becoming Infopreneurs. Without any hard goods or tangible items, you can make large profits by selling your specialized information.

Topics that will be covered include how to brainstorm profitable topics, the single best way to convert your knowledge into a business website, and how to actually monetize the traffic that your website brings in. This includes how to create instant downloadable products with low cost integrated shopping carts and payment processing methods. Literally make money while you sleep by learning the techniques in this unique presentation.

Speaking Fees & Reservations

All talks run 40-50 minutes with an additional 10-15 minutes for questions. Fees for each talk are $1,295 plus travel and lodging.

A limited number of speaking engagements are available to non-profit organizations and educational institutions free of charge. Free speaking engagements still require all travel and lodging to be paid.

To reserve a date, a $350 deposit is required. The deposit is refundable if cancellation is received 3 weeks prior to the event.

To reserve a speaking date, please fill out the form below and I will contact you to discuss your needs within 1 business day.

Strategic Talk Inquiry Form


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